An Effective Brand Image Is More Than Just a Logo
Many of our clients tell us that they have tried several different logos, color schemes, taglines, etc. to develop their brand image over the years and nothing seems to work.
No matter what they do they just can’t seem to get the exposure required to develop solid name recognition, either nationally or on the local level.
Usually we learn that their logo was “just something they came up with” after buying some computer software – or something that a friend or relative helped them out with it. When we inquire as to the kind of market research or testing implemented prior to launching their new brand image, we usually discover that there was little to nothing done.
Many small businesses never considered hiring a firm with a full-scale creative graphic design capabilities because they assumed that the price was out of reach – which isn’t always true.
A Brand Image Professional Can Make All the Difference
The difference between having professional input from Now What? Studio vs. most other trial-and-error alternatives can be breathtaking.
We have provided brand image services for some of the most recognizable companies in the United States today. Here are some of them:
The Keys to Building a Successful Brand Image
Why have we been so successful in building brands?
We recognize that the keys to success are objectivity and consistency. Preconceived notions about the behavior of a company’s customers and clients – that don’t stand up to solid research – can doom an otherwise potentially formidable operation.
There have been some pretty impressive companies that have carefully built their brand image – that have launched miserable product failures like Crystal Pepsi, Levi’s Type 1 Jeans, and Ford’s Edsel, to name a few. When these companies look back upon those product launches, invariably they discovered a breakdown at the testing and research level.
While there is always something to be said for gut feel and instinct – market research and testing should be an important part of every startup enterprise. Prior to launching a brand image campaign, we return to your company’s inception to learn every step you initially took and get a feel for your original intent.
From this information we develop your complete marketing strategy to provide a clear and focused direction for every aspect of your marketing including:
- Logos and Graphics
- Tagline, Slogan or Motto
- Packaging
- Promotional Materials
- Stationery
- Business Cards
So Now What?
Just fill out our contact form and one of our representatives will respond immediately. Or feel free to call us at 678-404-9428 if that’s more convenient, and we will be happy to discuss a new brand image for your company.