Your marketing strategy is possibly the single biggest factor that determines whether your business will succeed or fail. That’s true whether you’re a solo operation working from home or running a multi-million dollar corporation with thousands of employees.
Get it right and you’ll likely prosper. Get it wrong and you’re almost certainly doomed to failure.
No matter what your business does or what niche it fits into, the elements of a successful marketing strategy are basically the same. However, the execution of that marketing strategy must be adapted effectively to fit your unique business.
And that is where things can start to go very wrong, if not handled properly…
What is Marketing Strategy?
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace”.
– David Ogilvy
In the minds of many, marketing a small business is all about advertising. But that’s not quite true. It’s much more than that. A successful marketing strategy should affect every aspect of your business because it needs to represents the heart and soul of your business.
To begin creating a marketing strategy there are a lot of questions that need to be answered first. These include:
- What is your brand image?
- Is it strong enough or do changes need to be made?
- Who are your customers?
- What are you providing that is of value to them?
- How will your product or service improve their lives?
- Where are your customers?
- What are the best ways to reach them?
- What do you want your marketing campaigns to achieve?
- How are you going to measure the success or failure of your efforts?
The team at Now What? Studio will help you answer all of these questions – and more – so that together we can begin building a solid marketing strategy for your business that will be completely effective and easy to understand. Not pages and pages of “marketer speak” that you don’t have time to wade through, let alone comprehend.
Implementing Your Marketing Strategy Successfully
Having the best marketing strategy in the world is useless unless it is properly implemented and tracked.
Your personal My Agency team at Now What? Studio will be there for you every step of the way, ready to offer advice, make sense of the feedback, results and analytics, and suggest changes to your marketing strategy if something is not quite working out as planned.
So Now What?
Just take a moment to fill out our contact form and someone will reach out to you shortly. Or just give us a call at 678-404-9428.