A Quality Website Redesign Can Boost Conversions
Redesign a website to keep visitors on your site
Every day we encounter someone who tells us that they are getting good traffic to their website, but they aren’t seeing many sales or leads resulting from that traffic. The solution is quite often as simple as a website redesign.
One of the most significant algorithm changes Google has initiated in years is the Panda 2011 update. To make a long story short, Google is now rewarding companies that keep site visitors on their websites longer. That is accomplished by making sure that your…
- Website is attractive
- Navigation is clear and simple
- Advertising is properly positioned
- Content is useful and interesting
Using Website Redesign to Create Conversations
“I am all for conversations, but first you need to have a message.”
– Renee Blodgett, President, Blodgett Communications
Getting traffic to your site is accomplished with good, quality search engine marketing techniques including a social media campaign to increase brand awareness. But, that is only half of the effort necessary to create sales and leads. Your site absolutely must create conversions – getting your site visitors to do what you want them to do.
Three Steps to Website Redesign Success
When you begin a website redesign – the first and most important step is to ensure that your company’s message is clearly understood within just a few seconds of arriving at your targeted landing page.
Secondly, does your website include a fabulous offer that can’t be ignored? It might be something like a substantial discount, free shipping, free initial consultation, etc. This should be creatively designed with bottom line consequences fully considered. After all, a “loss leader” only functions properly when it leads to other sales or benefits.
Finally, are there “Calls to Action” that encourage your site visitors to make a purchase or contact you NOW? These should be prominent without being obtrusive.
A Website Redesign Can Make All the Difference
Often, it only takes a simple website redesign to make all the difference between visitors staying on your website and hitting the back button to find one of your competitors. The Now What? Studio team has the requisite experience and is up-to-date with creative graphic design and other tools that make it simple and inexpensive to redesign a website.
So Now What? If you would like more information, call 678-404-9428 now to learn how a website redesign can improve your conversions. Or you can just fill out our contact form and we will get back to you immediately.